Magazine Makeover: Tampa Bay New Homes Publication "Remodeled"
In our REMODEL Tampa Bay magazine-within-a-magazine, we talk a lot about remaking older homes. So we decided to practice what we preach by remaking Tampa Bay Homebuyer.?
????First, we’ll now be known as Florida Homebuyer Tampa Bay in recognition of our statewide presence. We also publish award-winning magazines in Orlando and Jacksonville.
????Second, we’re sporting a fresh new look throughout, courtesy of respected magazine designer John Miller.?
????John has worked as an art director at numerous publications, including Vanity Fair and Esquire.
In the past 20 years, he has also helped several companies re-engineer or launch print and online publications, among them MSNBC, The Wall Street Journal, The New Yorker, The Los Angeles Times and Forbes.
????One thing that hasn’t changed —and never will—is our commitment to quality content. As always, we’ve got terrific feature stories and the most comprehensive new-home community directory that you’ll find anywhere in print.?
????So why make this investment in our publication now, when the market is slow? Simple. The market won’t be slow forever. In fact, we think it’s starting to turn already. And companies that continue to build their brands during downturns will be better poised to prosper when the inevitable upturns come around.
????Speaking of upturns, the real-estate market will be sparked by the realization among buyers that unprecedented bargains are available right now. Two special sections in this issue, “Smart Moves” and “Window of Opportunity,” make that case strongly and will be valuable resources for readers who’ve been sitting on the fence.
????So, enjoy our new look.?
????But most of all, enjoy—and learn from—the substance behind it. There’s a lot of good news between these covers.
????First, we’ll now be known as Florida Homebuyer Tampa Bay in recognition of our statewide presence. We also publish award-winning magazines in Orlando and Jacksonville.
????Second, we’re sporting a fresh new look throughout, courtesy of respected magazine designer John Miller.?
????John has worked as an art director at numerous publications, including Vanity Fair and Esquire.
In the past 20 years, he has also helped several companies re-engineer or launch print and online publications, among them MSNBC, The Wall Street Journal, The New Yorker, The Los Angeles Times and Forbes.
????One thing that hasn’t changed —and never will—is our commitment to quality content. As always, we’ve got terrific feature stories and the most comprehensive new-home community directory that you’ll find anywhere in print.?
????So why make this investment in our publication now, when the market is slow? Simple. The market won’t be slow forever. In fact, we think it’s starting to turn already. And companies that continue to build their brands during downturns will be better poised to prosper when the inevitable upturns come around.
????Speaking of upturns, the real-estate market will be sparked by the realization among buyers that unprecedented bargains are available right now. Two special sections in this issue, “Smart Moves” and “Window of Opportunity,” make that case strongly and will be valuable resources for readers who’ve been sitting on the fence.
????So, enjoy our new look.?
????But most of all, enjoy—and learn from—the substance behind it. There’s a lot of good news between these covers.
????????????????????????????????????????????????????????????????????????KIM HANNIGAN
????????????????????????????????????????????????????????????????????????Publisher
????????????????????????????????????????????????????????????????????????kimh@florida-homebuyer.com