Magazine Makeover

First, we’ll now be known as Florida Homebuyer Orlando in recognition of our statewide presence. We also publish award-winning magazines in Jacksonville and Tampa.

Second, we’re sporting a fresh new look throughout, courtesy of respected magazine designer John Miller. John has worked as an art director at numerous publications, including Vanity Fair and Esquire.

And if you haven’t seen our Web site lately, it’s also been given a facelift. And the changes aren’t just cosmetic. What you don’t see is the big investment we’ve made in a search-engine optimization effort that is increasing traffic to the site exponentially. Check it out at www.florida-homebuyer.com.

One thing that hasn’t changed—and never will—is our commitment to quality content. As always, in print and online, we’ve got terrific feature stories and the most comprehensive new-home community directory that you’ll find anywhere in print.

So why go out on a limb now, when the market is slow? Simple. The market won’t be slow forever. In fact, we think it’s starting to turn already. And companies that continue to build their brands during downturns will be better poised to prosper when the inevitable upturns come around.

Speaking of upturns, the real-estate market will be sparked by the realization among buyers that unprecedented bargains are available right now. A special section in this issue, "Smart Moves," makes that case strongly and will be a valuable resource for readers who’ve been sitting on the fence.

So, enjoy our new look. But most of all, enjoy—and learn from—the substance behind it. There’s a lot of good news between these covers.

????????????????????????????????????????MIMI BRIEGEL
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