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WELCOME HOME, NEIGHBOR.

A home in Southwest Florida.The very thought of it conjures up certain captivating and compelling images. A backyard swimming pool that doesn't need draining in the winter. A seamless, airy floor plan where the living area opens to the patio and embraces the great outdoors. A landscape of palm trees, bougainvillea, hibiscus-flora that almost shouts that you're living in the subtropics. Easy access to the water, maybe even a boat dock right outside your back door. World-class golf courses just moments away. The amenities go on and on.

The only real challenge in buying your new Florida home is coming to terms with all your choices. Out of the dozens of charming communities in Sarasota, Manatee, Charlotte, Lee and Collier counties, which one is best for your favorite pursuits and leisure activities? What builder can take care of all your personal needs as a homeowner? What type of architectural design expresses your taste and sense of style? And how do you go about decorating this new Florida home of yours?

That's where Southwest Florida Homebuyer comes in. As publisher of the region's two leading lifestyle magazine-Sarasota and Gulfshore Life-we're the experts in everything you need to know about living here. We keep tabs on the latest model homes from the area's leading builders. We know the most recent trends in interior design and landscaping. We have the lowdown on arts, entertainment, restaurants, sports and all the other key elements that add to our region's quality of life.

And here's the real payoff for those of you in the market for a new home: Southwest Florida Homebuyer is the only publication that lists every new-home community and builder in the region. Plus, you can visit our Web site-www.swflhomebuyer.com-to get the most up-to-date offerings available.

All of which is to say: The ball is now in your court. Happy home hunting.